Julian: Hey everyone. Thank you so much for joining the Behind Company Lines podcast. Today we have Emily Yuhas CEO and co-founder of Awtomic Subscriptions where they are helping e-commerce brands build brand loyalty, increase line time value, and build sustainable businesses with the power of trustworthy subscriptions.

Julian: Emily, thank you so much for being on the show, and like I said before the show, I'm really excited to dive into your background. Very much startup focused and, and working on, you know, different companies and different products from a product mindset and, and now as, as a founder. So, really excited to dive into to, to the questions I have prepared.

Julian: But before we get into all that good stuff, what were you doing before you started Awtomic?

Emily: Yeah. I'm excited to be here too. Thanks, Julian. Yeah, I, So before Awtomic, I was I had a long career in as a product manager at tech companies. So I started at Microsoft and then worked my way through. An original kind of entrepreneurial journey and then through smaller startups all the way up to kind of mid-size large startups.

Emily: And then just before Awtomic, I was working at Eventbrite for a few years which was really great experience focusing on delivering a fully new checkout flow for the platform and also helping event creators market their. Via email, paid social ads and custom websites. And so that translated really nicely over to working with direct to consumer brands because it's all kind of creative entrepreneurial folks, which are, you know, some of my favorites to work with. I'm learning new things from them every day.

Julian: Yeah. Yeah. No, that's incredible. And, and correct me if I'm wrong, Eventbrite kind of went through a, a, a somewhat of a, a pivot in in the last few years. Is that correct?

Emily: I would say the core kind of product is yeah. Is mostly the same, but, you know, I think there's more emphasis lately on there's been kind of some, some interesting emphasis on music.

Emily: Sure. There's been some emphasis on making things more kind of self-service you know, is one of the. Kind of self-service electronic ticketing platforms. And so that's always been a bit of a strength. But yeah, you know, there's been some interesting navigation recently, especially through the Pandemic. But yeah, it's, it's been an interesting time for live events. . Yeah. Yeah.

Julian: Okay. Yeah, yeah, for sure. I was looking into your background and, and before it sound, I think Eventbrite you were working with developing products for, for a couple of startups and, and from the ground up kind of, of building them from scratch and, and working with their engineering teams.

Julian: How is that experience, Is there anything that's, that you've seen that's similar across the startups that you've worked with and, and built products with? You know, what's similar and what's different from your different ex experiences Building product?

Emily: Yeah. You know, it's so interesting because my, my first role in a, in product like Postcollege is at Microsoft Yeah. In office, which was is huge. I mean, there's like over 500 million users I think at the time, maybe more now. And so yeah, everything and, and at the time they were on three year release schedules, which was now seems totally. Just no one would ever do that. Yeah. . But yeah, at the time that was, that was somewhat normal.

Emily: And obviously for such a big software suite. You know, making any change, You know, even moving like the bold button or changing the visuals of the scroll bar is a really big deal. You know, because of so many reasons, like accessibility and just like the number of people that use and depend on the software every day.

Emily: And then my kind of second role was at a 13 person seed stage startup where, you know, we were focused on problems like, can you log in ? So it's interesting because, yeah, I think there are a lot of differences when it comes to like size and complexity. I think one thing that really surprised me going from that, on that leap and.

Emily: You know, having experience at, at companies of almost every size is I think when you're at a big company, you start to be really frustrated with the amount of process and it feels like, Oh, there's so much process I can't get anything done. And then when you're in like really small kind of chaotic environments, you're like, Oh my gosh, I need process, like to get anything done.

Emily: And so one thing that struck me, like right in the beginning from that experience that process is necessary, but you need like the right level of process and it needs to be tailored to like the stage of the company. So like, Microsoft level process at a 13 person company is completely not necessary, but having thoughtful process at any company is necessary.

Emily: and yeah. You know, I think that's something. I've been able to bring, you know, to to my company now is we do use a lot of best practices from, you know, larger companies and I think that it makes us more efficient as a small company ultimately. Whereas I think, you know, a lot of, a lot of small companies just, and like from my experience joining them just kind of jump in and wing it with a lot of things that have to do with, you know, product definition and.

Emily: And prioritization and things like that. And it does help to have some frameworks in place and some, some process to actually really get the most out of everyone's time and and be kind of efficient and be constantly learning from what you're building and from your users when you don't necessarily have the volume to do things like really quick effective AB tests and things like that.

Julian: Yeah. What, what is the process like and, and what are the frameworks that you used?

Emily: Yeah, so we, we keep a pretty rigorous roadmap document, for example. We always have it available to our team. We go through it. We have a, a metrics meeting every week where we go through our, our key metrics. We go through our roadmap with the team.

Emily: We talk about what's upcoming. If anything has changed, we go through the things that are in progress and where they are and when we think we'll deliver them. So we do, we do kind of have everything documented. We talk through them, you know, these things regularly. We also tr, you know, use Jira board.

Emily: We kind of work on bond style now where, you know, everything we decide to work on from our roadmap does get turned into designs. And and a p r. We, we actually started initially without that process and found that introducing it was a, it was a big kind of helper for, for all of us, just for clarity.

Emily: We're fully remote team. Yeah. And so, you know, we do go through kind of like a traditional product development process. Where we have the prd, we have people review it, we break it down into tickets. We, you know, we prioritize it, we assign them, you know, tech leads to each project and we work through them.

Emily: And I think, you know, it did take us a while to get to that as our right level of process because I think it would sound heavy to a lot of small companies. But, you know, we are. Like I said, a remote team in a lot of different time zones. So we have to have a certain level of structure in order to keep everyone kind of like able to run at the pace we need and not have to like wait 24 hours for an answer to something.

Emily: So, you know, it has, it has been a bit of a you know, journey, getting to again that right level of process, but I. You know, it ends up often being maybe more than you initially think. That of that ends up actually making for the most effective output.

Julian: Yeah. Yeah. I think I, from what I've just gained to understand about a lot of founders, especially early on in, in their founder experiences, they struggle with when in to implement structure and some, you know, continue this cowboy mindset or cowgirl mindset in the wild, wild west, or they try to bring in, if they come from a bigger company, this.

Julian: Overly mature structure for, for what their business is capable of or even, you know, it's not necessarily useful to how to, to move and progress forward with their team. How do. Start to implement structure over time. Do you have any like, you know, key indicators that, that trigger you to, you know, implement some type of structure?

Julian: Is it just a part of the evolution of the product? Talk to me a little bit about kind of that process, you know, being that is so important for, for when you're building products for, for companies that are direct to consumer. Cause I'm assuming you get a lot of feedback. You have to make iterations on those products and make sure everything's running because they rely on, on their consumers to have that accessibility.

Julian: But what is that implement? Implementation of the structure look like in your mind?

Emily: Yeah, it's a good question. Well, I think a big part of it is team feedback. So we, we take, you know, our team's feedback really seriously and we should do retros more than we do. We do retros and when we have feedback you know, I think it's often.

Emily: I think some people have allergic reactions to people asking for pro process. I think that actually it's better to just try it because it's not, it's never set in stone, right? I think having a really fluid mindset about it is important. Like there's nothing, you know, if it's, if it's really heavy, then you probably shouldn't be thinking about it at, you know, the current stage if you're a seed stage.

Emily: If it's something that you can easily try or you can think of a way to easily try, like try it for a couple weeks and see, because you can always then evaluate like, is this actually making us more productive? Is it, is it too much weight? The reality of being in a startup is that often. Things that are not helpful end up not happening anymore,

Emily: So you kind of get a pretty quick view of like, is this idea, is this idea actually helping the team is it worth the time that's, that's invested? And so, yeah, and like for example, we, I mentioned we weren't doing. Like formal PRDs before and then somebody suggested it. We started doing it. We saw massive improvement in just like clarity of what we were building.

Emily: People being able to like take things and run with them. Rejection in, you know, bugs kind of, for lack better word, because, you know, if something's not specified, it's hard to say, was it a bug? But yeah, like basically I guess time from a feature being kind of developer complete to it actually being released to the mm-hmm.

Emily: to the world. Because there's just less back and forth because the expectations are documented. So, you know, that was an example of something that somebody asked for that we did that ended up being you know, we consistently saw value from and continued doing. Yeah. And another example that kind of went the other way is and, and that I think we'll have to bring back at some point, but.

Emily: For example, go to market. Mm-hmm. process comes up quite a bit in terms of like any feature we release. It's nice to think about things like help articles and are we gonna announce it in a product update and you know, anything that we need to, to prepare for the launch. But, Again, because we're a startup, like realistically, we're not gonna hold a feature because there's not a help article.

Emily: Like, if it's really gonna provide value to customers, like we're gonna get the feature out. And so . Yeah. You know, that's an example of something that, like we've talked about, we haven't found exactly the right level in terms of formal process that is, you know, that meets our current. Priorities.

Emily: Like our priority at the end of the day is, is speed and value. And and so that kind of, that kind of serves a lot of, a lot of the decisions there is like, can we, is, is it actually making us faster? Is it helping provide cus you know, value to customers is kind of like the high level framework.

Emily: And I think, you know, big thing that I see a lot of startups struggle with is less even on the process side, but more on the. On the I guess the product definition side, I think what is harder for people even than than processes, knowing how much to build. To get the answer they need, like how much to build into the product.

Emily: I think it, there's so much temptation to just design like what you think is the perfect full solution and build that, and that is almost never the right answer. I think that is, is what I've seen people struggle with even more than you know, like the day to day operations type process. I think having really rigorous understanding.

Emily: Like, okay, I want this feature, whether it's because, you know, customer asked for it or because it's part of my vision or because, you know, whatever the, the, the driving factor is. You know, really having an honest look at like, what is the minimum thing I can build to understand if this is valuable mm-hmm.

Emily: and then decide if I wanna invest more versus like, what is the, you know, Ferrari version of it that I could. , Imagine and build . Yeah. Yeah. You know, for my time working at smaller companies that that weren't my own especially, I saw that being like a much bigger struggle ultimately of like, okay, the founder wants us to build this super fancy feature.

Emily: We spend months and months building it. It gets out, turns out like 10% of it is valuable to customers. So I think, yeah, it's those things combined.

Julian: Yeah. So is it is, you know, learning and, and is the right answer, you know, building minimum value product and then shipping out to your customers and then feedback kind of guiding the next iteration of that.

Emily: Yeah, exactly. Yeah, I think it's kind of. You know, there's so many like cliche things like move fast and break things. I mean, they're all like, kind of true, right? Like the MVP is, you know, such an overuse term in some ways. But it is so true, Like really just that essence of you know, you only just accepting that you only know so much.

Emily: So build you know, build the smallest feature you can think of that answers, you know, the, the problem or the question. Yeah. And then, Have a system to get feedback and evaluate if it's worth investing more in that direction. Oftentimes, even just by using the feature yourself, you kind of get an obvious answer of like, Oh, this is good, or It's not good, or it could be better in this way.

Emily: And what I find is, you know, a lot of times if we had designed a perfect solution of, or our idea of a perfect solution up front you know, what we actually get to after iterating through various. MVPs in addition to MVPs, is not even remotely the same as what we thought we were setting out to build.

Emily: And that's where I think teams waste a lot of time is you know, doing too much based off of assumptions that may or may not actually be true about what their users want and need.

Julian: Yeah. Yeah. Moving, moving towards Awtomic and, and what you're building now, what was the inspiration behind the company?

Emily: Yeah, so actually my sister has a brand and she sells body products on Shopify.

Emily: And you know, we were talking a little bit about some of the pain points that she had and subscriptions came up both as a pain point. And as something she'd been thinking a lot about as an opportunity. And so I got kind of excited about that. I went out and did a bunch of research on, you know, some of the really great subscription companies both in her vertical and, and kind of outside of her vertical.

Emily: And I wrote down this long list of things that she could do to help build her subscription program. And really you know, maximize that, that more dependable monthly revenue, which is, you know, is kind of the, the ideal that so many brands seek to, to have that kind of dependable revenue. Not be, not be so focused on just the whims of kind of transactional who knows what, you know, based on the season and people's current shopping ha habits or whatever.

Emily: And so, I was really excited about this list. I came back to her and I was pitching her on all these things that she should set up and do. And she was like, Great, that all sounds amazing. Like how do we do it? And I started looking into it and I realized everyone who had those features, for the most part had had them custom built which cost like.

Emily: Sometimes upwards of like $50,000 at a starting point. In many cases, even the custom built solutions were really lacking when it came to the subscription management side. So even though the purchase flow is beautiful and, and, and elegant and is a great experience, once you subscribe, if you come back, what you see is just not good.

Emily: in terms of like being able to have functionality that seems obvious. Maybe you subscribe to like 10 products, but then you come back and you wanna change the scent or the flavor of something and you just, there's no way to do that. There's still a lot of subscriptions that have kind of bad practices around like blocking cancellation buttons or you know, making it really difficult to do the things you need to do as a subscriber.

Emily: And so the more I, the more I realized this, the more I realized, you know, how much. Has really been kind of left on the table in terms of subscription experience, and we're living in this world where now, you know, as in in eCommerce, you can use platforms like Shopify to do most of your kind of instead of like hiring an engineer team for example, you can rely on a platform to do most of the functionality that you need.

Emily: But subscriptions was really a space where that did not feel as true. Like a lot of brands I talked to. Still had so much custom work done on subscriptions that they had to continuously pay for and maintain and revamp and have someone on their team who had to become a subscription eCommerce expert.

Emily: And, and a lot of what they built was kind of, again, based on like opinions or assumptions. And then it's really hard to change, you know, to back out of that later cuz you've invested so far. Yeah. And so it just felt like there was so much room to be, for, there to be a better platform for subscriptions that help merchant.

Emily: You know be able to implement some of these best practices, be able to experiment over time to provide a really great experience both on the purchase flow and on the management flow. And to just elevate, you know, the whole experience of being a consumer of of eCommerce subscriptions, which I think, you know, up until this time, if we're being honest, has not been a great experience as a consumer.

Emily: Like I. I still struggle with this a lot, you know, with with other platforms that I manage my subscriptions on. I'll go in to pause something and there's no pause button and I can't log in and I don't remember, you know, there's like so many issues that you run into that I think are really kind of like you know, blocking the, the growth of what, what is already a fast growing industry.

Emily: I think, you know, it could be even more kind of astronomical if it was actually a great experience for consumers. So we're really passionate about, you know, solving, solving those problems, and. Making it, you know, a really great experience both for merchants and and for consumers ultimately.

Julian: Yeah, No, that's incredible. And, and I mean, it resonates so deeply with me cuz I, I've been on the receiving end of, of both a poor experience and, and a really positive experience. If particularly with Athletic Greens you, there's a supplemental drink. I don't Yeah, I'm sure if you, you you're familiar with it. But they have a really awesome subscription process.

Julian: Cause I was moving around in, in different locations and I needed to pause and shift, but it actually. Allowed me to continue subscribing to, to that product because of that flexibility, cuz I didn't feel that it was, you know, such a concrete decision that I couldn't take back. But it giving me the flexibility to, to not receive that product, but then to receive it at a later time.

Julian: Like, I, like you mentioned, it just, it gives me such the you know, it, it gives me such connection to that. So because they're catering to, you know, my lifestyle and a lot of people will need deposit subscriptions to continue them and manage them. And the easier to do it, the, I feel like the more sticky that, that product is to, you know, your daily life.

Julian: But tell me little bit more about, about the traction that you've seen it with your company. What brands are you working with? How, or what, what are the numbers that you see in terms of the retention that. Now that, that is being kind of positively influenced by your product and, and what you're developing for these e-commerce trends?

Emily: Yeah, absolutely. So we started early on with a, a kind of a hero feature that we call Build A Box. So aside from being just like a really solid, dependable subscription platform, we have this advanced functionality where as a, as a merchant, you can define, you know, that you wanna sell items in bulk at certain interval numbers, or like with a minimum, like, I wanna sell at least four, or I wanna sell four, six, or.

Emily: Often this is dependent on like operations requirements like, oh. Nine bottles fit in a box, and so I have to sell mine. But the reality is if you're selling things in bulk, whether it's for discount or operation reasons, a lot of times consumers are more open to that if they can actually pick what's in the box.

Emily: And not only on the purchase load, but on, on an ongoing basis. And so we were the first subscription app to just build that core functionality into our subscription app to make it a great experience. From a set up perspective, from a, from a management perspective, as like, you know, as you're doing customer support or working with, with, with customers over time.

Emily: And then also for customer, you know, from a customer perspective, being able to manage their subscription on an ongoing basis. And so as a result, we, we do work with a lot of folks in the food and beverage vertical because it tends to be, you know, you, it makes a lot of sense to. 10 juices at a time.

Emily: For example, we work with Rod Ery. You can go by, I think they do 10, 15, or 20 cases of like really great fresh pressed juice. Or but what I think what's interesting is that it actually works. For a lot more brands than you would initially think. And we've actually had some folks who have started to replace basically their whole purchase flow with our box model because it makes for really, really easy shopping experience because you see all the products in one flow.

Emily: You can drill down into seeing like the images and and description associated with them, but ultimately it's just kind of like an add, add, add, go to cart purchase done experience versus like shop all category, click in, add to cart, shop all category. So when you start to see that it, it starts to get really exciting.

Emily: We were able to see the, the average order value in our platform went from something like $53, which I think is already pretty high as an industry standard. Yeah. To over $80. And that's for brands across all verticals who started to implement these things just because we offered them, in many cases, it wasn't something they were originally kind of seeking out.

Emily: And so that's kind of the power behind the platform is, you know, we build in these really powerful tools. It may not even have been something that crossed the mind of, of one of the merchants on our platform until they saw it as available. They set it up. In fact, for example, I had, I had did a strategy session with one of our merchant.

Emily: In the session we set up a build a box with her products, which wouldn't typically be something that I would think of. You know, the strongest case for, for Build a Box, but her average order value went from like $6 to $30 within like a week. Wow. Wow. It just really resonated with her customers.

Emily: And so yeah, I think things like average order value conversion to subscription as well. We see when we migrate people from other platforms to. We see sometimes like a 50% increase right away in subscriptions because again, the purchase experience can just be much more personalized and, and targeted, and it, it resonates more with customers, we see that people are able to simplify their product offerings again.

Emily: To the extreme level of sometimes only offering our box product, which just really streamlines the flow. Or for example, you know, people who maybe had like 10 different preset bundles as a way to try to let people kind of pick what's in their bundle. Just get rid of all of those and have just the one, it just makes things a lot easier.

Emily: Yeah. Which makes conversion rates higher as well. Yeah. And then lifetime value and an average order value over time. We build. Really, really easy ability for people to not even, not only just swap what's in their subscription, but but continuously add to their subscription, whether it's on a one time or subscription basis.

Emily: So kind of like a Dollar Shave Club. It's like, Yeah, you're always getting your razors. But if this month you want body wash, throw it in. You know, like, it's, it's just so easy. I think it, it just, it, it's better for everyone. Like you have a box that's going to this customer just make it really easy for them to fill it up.

Emily: And we think about that a lot, you know, with our, with our features as well around really encouraging brands to make their. Their subscribers feel like special members. So you know, you can offer them a discount on one off items through our portal, you can let them have access to exclusive collections like maybe that, you know, non-subscribers don't even, don't even have access to.

Emily: You could give them early access to new products, like new flavors or new, you know, things that are maybe offered as presale on the site could actually be something that a subscriber could add to their subscription early. So I think there are so many cool mechanics that That really boost LTV ultimately for brands that we can just make a few clicks to set up that previously would have been you know, months of custom development and fingers crossed, you know, that it, that it all pan out.

Julian: Yeah, no, that's, that's incredible. And, and I just think about how, how pleasantly. Experience has been when, when I've had the flexibility as a consumer. And then hearing those numbers, you know, it's like a 500% increase for that one client you had from, you know, $6 average order to a $30 average order.

Julian: The, and, and it's all just enabling that person through technology that, that they didn't necessarily have to build. And, and it's interesting to hear that it's all had to be customizable, but it does make sense in, in how nonstandard it is across the board. What's the biggest risk that Optum faces today?

Emily: Yeah, that's a good question. I mean, it's something we think about a lot. I would say, you know, in general we're like very optimistic. We see we see e-commerce growing. I think, you know, there, there's some risk and we've seen a bit of a slow in eCommerce. But what's interesting is if you look at the overall.

Emily: Obviously there was a huge jump during the pandemic and we're kind of back on the original growth trajectory, so I don't actually see that as a major concern. I think, you know, when you look at China, they're already at like 50%. Of of retail sales through e-commerce. And we're only at like 15.

Emily: So when you think about the opportunity of, you know, how much we could grow, I think it's huge within that subscription. E-commerce is growing even faster than e-commerce as a whole. So I think, you know, there's, there's a lot of opportunity. I think you know, there, there's a lot of competition, which is always a good motivator and a.

Emily: And I think that ultimately though, realistically because of the opportunity, I'm not as worried about that. Yeah. I think, you know, again, I'm super bullish on the fact that the, the experience with subscription eCommerce in the past has been so poor that there's also a ton of opportunity to improve there.

Emily: So we're in kind of an interesting spot where, you know, it's not as much about. Product market fit in the sense of like, do brands wanna sell subscriptions? Answers already? Yes. Yeah. Do customers wanna buy subscriptions? Answer already? Yes. I think the biggest risk ultimately is like, are we the best answer?

Emily: And so that's what we strive to be like, are we the best solution for brands and customers? And so that's kind of constantly the, the risk and the opportunity that we're thinking about.

Julian: Yeah, no, that, that, that makes a lot of sense. If, if everything goes well, what's the long-term vision for for Awtomic?

Emily: Yeah. If everything goes well, I mean, we'd love to be kind of the, the go-to subscription management platform for Shopify and, and for other platforms as well. I think that, you know, there's a lot of power. Really being able to help customers automate their purchases. And so I see a future where subscriptions are actually the most convenient way to buy the products you love.

Emily: Like, I think, yeah. You know, even for, for my own life, I would love for it to be the case that most things in my bathroom and my kitchen and my laundry room and my pet stuff, my kid stuff just shows up when I wanted to show up and. Yeah, we're really pretty far from that still. And so I think, you know, that's the, the future we believe in is not only that, it is the case that people prefer to buy their products on subscription, and we we are the ones that facilitate that.

Emily: But that also You know, people are, because we are you know, a platform for direct to consumer brands, people are able to buy those products directly from the brands that they love, that have missions or aesthetics or whatever it is that they value, you know, that serves them. So I think. For example, a lot of our brands are sustainable.

Emily: A lot of our brands maybe have like a certain quality or, you know, whatever it is that that speaks directly to their kind of cohort of, of users. And more and more people make their buying decisions based off of, you know, what a brand represents. And and that's really important to people. I think mission driven brands have seen a lot of success over the past few years and I think, you know, that will make their relationship with customers stickier.

Emily: And so, you know, whereas now, It may be more convenient to go buy things from Amazon and just get whatever shows up and the search results. You know, we would really love to facilitate it being a better experience to buy things from the brands directly that, you know, speak to your values.

Julian: Yeah, I, I was, I was just thinking about the most common like, you know, subscription that a lot of people use is, is Amazon.

Julian: But even when I've, I, I've never done it because it, it, it feels so locked into something that is like 80% of what I want, but just like, you know, 90%, just more convenient than most things. But really it's like a hunger as a, as a consumer to purchase the things I want for the missions or the things you named as well or the reasons you named as well.

Julian: So, you know, I, I'm excited about, you know, where you're taking this because that just means that, you know, the, the beauty products that I get or the the, the pet food products that I get for my cat or anything, it, it, it makes it. More accessible to get it from, from the businesses that, that I, you know, I'm, I'm excited about, or, or whose mission I'm, you know, passionate about.

Julian: I know we're, we're coming close to time and I always like to ask this question for both selfish research and research for my audience, but what books or people have influenced you the most?

Emily: Yeah, that's a great question. . So in 2020 I went through we Combinator mm-hmm. as an accelerator program. I feel like it's a little cliche, but it, it had a huge influence on me.

Emily: It has for, you know, many years even before going through the program. But I find that one of the things that is the most helpful for me as a founder is to be. Connected to other founders. And so I, I, I maintain really close relationships with a lot of the founders from my batch. And, you know, check in with them regularly.

Emily: I think it's a somewhat, you know, unique experience and you know, being able to connect with people who are going through similar things on a regular basis has been super valuable. And then also you know, the advisors from yc I find just have incredible. Clarity that they're able to provide. You know, in the sense that you can get an opinion from anyone, but I find that my YC advisors are able to like, Tell me patterns and show me examples that really illustrate, you know, the answer to almost any question that I have.

Emily: Yeah. And so I find like, as a resource, even beyond the batch that my, my advisors and, and my kind of group of, of founders there have been, Yeah. Just incredibly helpful.

Julian: Yeah. Is there any point in particular that, that you wanna give a shout out? ?

Emily: Yes. Dalton Caldwell is my, my main advisor.

Emily: And he just, I, I always tell people that you know, if I'm ever kind of. Deepen the weeds on something and I just can't, you know, pull my head out of it. If I have like a 20 minute talk with him, I come out with like complete clarity. So of that basically.

Julian: Yeah. No, that's incredible and, and thank you so much for being on the show.

Julian: I'm, I'm so sad that we're at the end here cuz I think we could talk about, you know, the influence of, of what you're doing and, and how it's. I think products and, and consumers actually in, in very positive ways and, and kind of spread the, the whole eCommerce kind of ecosystem. But last little bit is I always like to give my founders my guess here, the opportunity to give us their plugs.

Julian: So let us know where we can support Awtomic. What, what's your LinkedIns, your Twitters your, your Facebooks, your Instagrams, whatever. Where can we be supportive? And part of the vision?

Emily: Yes, great question. I think both Twitter and LinkedIn are, are kind of popular channels for us and we're on the Shopify app store, so anyone either currently on Shopify or considering moving the Shopify, we we definitely see strategy, onboarding support as a big part of our product experience.

Emily: So we're always happy to connect directly with people. You. Who install our app are thinking about it, you know, who are looking for a demo. You know, a lot of what we do is kind of help usher people in, into the shops by world as well. So yes, don't hesitate to reach out to our team or to me directly.

Emily: And yeah. And. Twitter, LinkedIn, email, intercom, all places. Check out Awtomic.com. We have links to, to most of these things there.

Julian: Incredible. Emily, thank you so much for being on the show. I'm so excited to share this with the audience and, and promote, you know, and hopefully help promote your business more.

Julian: And so that I can get the things I want and that everybody else can on a subscription basis. But I really hope you enjoyed yourself and again, thank you so much for being on the show.

Emily: I did. Thank you so much for having me. It's been great talking to you.

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